My client hired me to create a logo for his concept skateboard company. The brand concept is one that puts plants and nature at the forefront of its graphic identity. The ask was for a logo that is simple, elegant, and reflected themes of nature.
To meet the request, I designed a logo that depicts a bountiful organic arrangement, and a primary logo type using hand rendered script. I also designed an accompanying third version to unite the two, using flourishing to invoke a root system.
